tag:blogger.com,1999:blog-8930153101988441660.post2244198736304053099..comments2023-10-20T11:33:42.846-04:00Comments on Bank Marketing Strategy: It's Time to Reinvent Mobile BankingAnonymoushttp://www.blogger.com/profile/05424097007271218756noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8930153101988441660.post-25414349354322919152014-01-20T20:47:51.779-05:002014-01-20T20:47:51.779-05:00Jim, Thought provoking piece but still misses the ...Jim, Thought provoking piece but still misses the potential of the large banks to use enriched data to create new services that would be difficult/impossible for smaller banks unless a cross-bank alliance is created. Payments as a platform and payment data as an asset to be enriched have the opportunity for customer to think of their bank very differently. Big data has changed the way we seek, and harness information. Nothing in this piece really goes beyond the manage spending approaches of a predictive pfm that that average consumer is not excited by, We need people to look forward to using their mobile banking connected application.. not just bearing it.. How do we re-think, and design think the possibilities like apple.. to have people find surprise and delight in the services a bank offers? Great piece to get the conversation restarted!Anonymoushttps://www.blogger.com/profile/02295413448035595314noreply@blogger.com