tag:blogger.com,1999:blog-8930153101988441660.post9167475362979198218..comments2023-10-20T11:33:42.846-04:00Comments on Bank Marketing Strategy: An Open Letter to BankSimpleAnonymoushttp://www.blogger.com/profile/05424097007271218756noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-8930153101988441660.post-72791473687286199952011-09-18T03:58:56.226-04:002011-09-18T03:58:56.226-04:00Banks really do need an uplift in their image on a...Banks really do need an uplift in their image on all fronts.<br /><br />LOOKING FOR THAT BANK<br />I am looking for a bank that cares about its image enough to put the customer first and profits second.<br /><br />Of course, the outcome will be much bigger profits and low marketing costs as everyone talks about them and trusts them.<br /><br />WHAT I WILL DO<br />And when I find that bank I will show them how to lend in a new way that has never been tried before and that is safe for the borrower.<br /><br />THE NEED<br />The public does not just need respect from the banker. They also need competence.<br /><br />FIND OUT MORE<br />Anyone wanting to know what my competence is can email me or they can study my blogs to find out all about this.<br /><br />http://edward-ingram.blogspot.com<br /><br />and http://macro-economic-design.blogspot.com<br /><br />There you will find an awesome new view of the future - how borrowing and how savings and pensions can be made so much safer than now.<br /><br />HELP ME TO FIND THE RIGHT BANK. i NEED A CHAT WITH THE CEO.Edward C D Ingramhttps://www.blogger.com/profile/03936056143271872289noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-86539769899040974072011-09-17T06:13:40.544-04:002011-09-17T06:13:40.544-04:00Great point. If all you are doing is creating inno...Great point. If all you are doing is creating innovative portals to another bank's services with a low cost pricing model, how long can you maintain a differentiated edge over those firms with deep pockets (big five), direct access (Ally, ING/Capital One, USAA) and value positioning (Schwab, Huntington). Also, how needy for deposits will their bank partners be in the long run if nobody borrows. Much out of their control.Anonymoushttps://www.blogger.com/profile/05424097007271218756noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-6393014134311900502011-09-16T13:15:45.630-04:002011-09-16T13:15:45.630-04:00Let's also remember that although they are pro...Let's also remember that although they are promising a lot, they aren't the underlying bank. They are partnering with other banks. Seems like that could also end up causing them some major problems.chriscdhttps://www.blogger.com/profile/16307466860016647271noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-19209055655255857552011-09-16T08:29:46.487-04:002011-09-16T08:29:46.487-04:00The key will then be whether the actual introducti...The key will then be whether the actual introduction and entity lives up to the 24 months of hype. There have been more blog posts by them and a bit more media hype. It sounds like Finovate may be the official kick-off. Then right on their tails will be MovenBank.<br /><br />Fun stuff.Anonymoushttps://www.blogger.com/profile/05424097007271218756noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-25709340310060044912011-09-16T05:44:28.594-04:002011-09-16T05:44:28.594-04:00Posts like yours will help them Jim. They can stil...Posts like yours will help them Jim. They can still save this in terms of customer engagement and yes, Social Media bank launches are certainly new, but as a new golden rule it seems that semi-stealth, uber hyped pre-launches really shouldn't span over two years to keep momentum.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-84033586543239875732011-09-15T21:24:54.168-04:002011-09-15T21:24:54.168-04:00The following is a copy of my email response from ...The following is a copy of my email response from Rachel at BankSimple<br /><br />Hi Jim,<br /><br />Saw your blog post. I just wanted to let you know that we're on the same wavelength. We're actually planning to send out an update email soon-- after the upcoming Finovate conference, at which we'll be doing a demo. We are sensitive to the fact that a lot of people have been waiting for a long time. We know we have ardent fans who are hungry for something better, and believe me, we feel it every day. You're right: part of our challenge will continue to be not just updating people on what's going on, but keeping them feeling a human connection. Given that we're heads-down working and that we don't want to send people fluff that looks like we're trying to tide them over, it's been a delicate balance. <br /><br />That said, the majority of people who've signed up for BankSimple probably don't want to hear from us too much until we can say "it's ready!", so we really want to make sure updates we do give are substantive. We don't want to continually parrot "we're working hard, we'll launch this year." It's very much the truth, but we want it to be meaningful when we say it. For nitty-gritty updates, we've got Twitter and the blog, and of course we keep in touch with people who email us with questions and concerns. And we really are launching later this year!<br /><br />Please feel free to get in touch with me if you want to discuss this any further :)<br /><br />Rachel<br />BankSimple Customer Relations<br />rachel@banksimple.comAnonymoushttps://www.blogger.com/profile/05424097007271218756noreply@blogger.com