tag:blogger.com,1999:blog-8930153101988441660.comments2023-10-20T11:33:42.846-04:00Bank Marketing StrategyAnonymoushttp://www.blogger.com/profile/05424097007271218756noreply@blogger.comBlogger394125tag:blogger.com,1999:blog-8930153101988441660.post-1984035527834158032014-04-07T10:39:47.170-04:002014-04-07T10:39:47.170-04:00That is a very intersting step. Looking foward to ...That is a very intersting step. Looking foward to the new Mega Blog.<br /><br />Beste regards from Germany<br /><br />Hansjörg Leichsenring<br /><br />www.der-bank-blog.deBanking Aktuellhttps://www.blogger.com/profile/04133529581300710964noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-65221568906341687562014-04-07T09:48:22.616-04:002014-04-07T09:48:22.616-04:00Congratulations, Jim! Awesome news!Congratulations, Jim! Awesome news!Anonymoushttps://www.blogger.com/profile/13008144295846894756noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-49780272835912643002014-04-07T02:18:31.010-04:002014-04-07T02:18:31.010-04:00Congratulations! Well done. Nice move with hopeful...Congratulations! Well done. Nice move with hopefully extra pageviews for all your hard work.Erik van Roekelhttp://www.twitter.com/evrnoreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-90105812602417872002014-04-04T18:45:28.903-04:002014-04-04T18:45:28.903-04:00That's an exciting change! Congrats.That's an exciting change! Congrats.Ben Pankoninhttp://www.socialassurance.comnoreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-64568973629397657392014-04-04T16:24:13.622-04:002014-04-04T16:24:13.622-04:00Big changes! Happy to hear you are continuing on. ...Big changes! Happy to hear you are continuing on. Jeffry is a good guy to be working with.Tim Bunchhttps://www.blogger.com/profile/13249760628119343892noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-85795270856066323272014-04-04T16:16:57.247-04:002014-04-04T16:16:57.247-04:00Jim,
Congratulations on the big (blog) move. It&...Jim, <br /><br />Congratulations on the big (blog) move. It's a great combination and a powerhouse of information. I look forward to reading and contributing to collectively move financial services to a higher level. Congratulations to you and to Jeffrey - continued success to you both. <br /><br />Bradley @leimer Bradley Leimerhttps://www.blogger.com/profile/15327046542776844133noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-16414895184034741642014-04-04T16:14:44.602-04:002014-04-04T16:14:44.602-04:00Congratulations Jim! Congratulations Jim! Anonymoushttps://www.blogger.com/profile/05752750953690216381noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-58895171164694383622014-04-03T09:42:49.263-04:002014-04-03T09:42:49.263-04:00The most useful iBeacon functionality from a bank&...The most useful iBeacon functionality from a bank's customers point of view would be information about the time they will have to wait in the queue before being assisted :-)Tomasz Krajewskihttps://twitter.com/KrajewskiTomasznoreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-74328025891710954312014-04-02T12:36:02.826-04:002014-04-02T12:36:02.826-04:00Remembering to switch on bluetooth and the said ba...Remembering to switch on bluetooth and the said bank's mobile app while entering a bank premises are two sources of friction with BLE. A bank in India tried using RFID tags embedded inside its debit and credit cards for many of the use cases you've mentioned. There was no need for the customer to do anything while entering the bank - apart from carrying the said card. Since they'd anyway need the card for whatever it is that brings them to the bank in the first place, that's almost a cinch. Not sure how the trials progressed.Ketharaman Swaminathanhttp://www.gtm360.comnoreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-49906084871523991292014-04-01T17:41:46.179-04:002014-04-01T17:41:46.179-04:00Hi, I'm Jorge from Peru and I have two questio...Hi, I'm Jorge from Peru and I have two questions. <br /><br />In Peru you can not use your cell phone in the branches for secrurity reason how this technology can not avoid this barrier <br /><br />Many, if not all people have the bluethoot off, always. This BLE continues with the same button bluethoot normal or always manteins? <br /><br />thank you!Jorgehttps://www.blogger.com/profile/15010962313586592661noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-791458356060502172014-03-31T15:04:21.681-04:002014-03-31T15:04:21.681-04:00Great post, Jim. I've been reading and coverin...Great post, Jim. I've been reading and covering iBeacons in retail, but I have to admit, I haven't thought about how banks could leverage the technology.<br /><br />Reading your article, I have to say that you made a lot of good points. Number 3 (Availability and Wait Times) in particular caught my attention, and I'm sure that a lot of consumers would appreciate a notification letting them know how long the wait is.<br /><br />I wouldn't be surprised if more banks adopt iBeacon. As of now, I know that some financial institutions are already using some type of geo-targeting in their marketing efforts. American Express for instance, once sent me an alert inviting me to use my Amex credit card at a particular cafe, when I was in the store right beside it. <br /><br />Amex wasn't using iBeacon in that example, but I think it goes to show that those in the banking/finance space are paying attention to location-based tech and it could be just a matter of time before they use iBeacon in their branches.Anonymoushttps://www.blogger.com/profile/00480843898126091148noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-87194396230911348422014-03-27T12:27:36.658-04:002014-03-27T12:27:36.658-04:00Thanks Sam for your thoughts. I also love the term...Thanks Sam for your thoughts. I also love the term provided by Bradley Leimer who describes the goal as becoming the Primary Financial Application (PFA). I find it interesting also how Simple has already moved down this path by integrating their Simple Cash app within a restaurant carryout service. Maybe not completely novel and definitely not providing financial advice, but try to unwind that relationship when a consumer starts to use it.Anonymoushttps://www.blogger.com/profile/05424097007271218756noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-91947261278403769032014-03-27T11:26:27.311-04:002014-03-27T11:26:27.311-04:00First reaction: I'm shocked beyond belief to ...First reaction: I'm shocked beyond belief to see another industry big-data-omni-channel treatise. Truly shocked at the novelty. ;) Second reaction: This has the bank at the hub of the universe, so the name should be changed from Everyday Bank to Everything-to-Everybody Bank. The "moments of truth" for the consumer is what is important because that is real value to all. How about something as simple as, depending upon the bank's business model, provide better expert informed advice in moments of truth like, say, turning their life around, retirement planning, or small business formation? Maybe find a niche and get started helping some people instead of spinning the whole wheel of fortune there to try and help everybody everyday with everything across nearly every sector of the economy? Just a thought. Sam Kilmerhttp://www.crnrstone.com/company/team/sam-kilmer.phpnoreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-30321859788647362762014-03-26T13:46:00.386-04:002014-03-26T13:46:00.386-04:00Taking out the hype parts,(since no one is doing t...Taking out the hype parts,(since no one is doing this yet, the increases are very likely theoretical and therefore hype), what it does point out is that the "everyday bank" is a lot more than just a "bank" but is a financial adviser and partner with the customer. Wealth management companies do this. For banks, it will need to be done at scale, which means a lot of automation. Also, there is a lot of B2B partnering that will need to be done; as in the development of an ecosystem to recommend different providers to do parts of the various services that are called for in the graphic. So far, a bank has not yet developed a digital wallet that is compelling and game changing that customers really are want to use, and we think that they are going to become, "the everyday bank?" Frist things first please.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-11389176694437411272014-03-24T10:03:38.274-04:002014-03-24T10:03:38.274-04:00This is an excellent overview of consumer behavior...This is an excellent overview of consumer behavior in the fast changing world of banking. Technology, while adding convenience for the customer and driving down transactions costs for the banks, does have a hidden danger. Banks are well aware that if they want to grow revenue they need to grow their share of wallet. In order to do that they need to initiate dialogues with customers that uncover more financial needs. But new technologies are reducing the opportunities to do so. From our Truebridge research we know that people are looking for help with the many financial decisions they face and will buy from the one who provides it. If banks can deliver educational content through the channels their customers are using, they can become a resource for this help and establish the dialogues that lead to sales.Stewart Rosehttp://www.truebridge.comnoreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-69564667443937596752014-03-23T08:16:01.391-04:002014-03-23T08:16:01.391-04:00Great comments and clarification on the survey. Wh...Great comments and clarification on the survey. While they definitely note that the switching numbers are for smartphone and tablet customers, they don't make a big deal that the comparison set is also 'online savvy' due to the surveying methods. As Ron Shevlin continues to emphasize, there is 'quantification' in every survey to some degree, but I am often frustrated by online surveys that leave less digital consumers out of the results. <br /><br />As with most surveys, we should probably look at comparison ratios as opposed to specific percentages and realize that the scalability of numbers may be smaller than we think. For instance, as opposed to the general population of smartphone/tablet owners (maybe 60%+ of the population), the survey is referencing those that also are online survey 'completers'. That said, the non-smartphone/tablet owners don't include those that don't own and are not comfortable with online surveys (more senior populations).<br /><br />There will most likely be another research report that comes out next week that will refute some of these findings, but have another flaw in the survey methods.<br /><br />Thanks David as always.<br /><br />Anonymoushttps://www.blogger.com/profile/05424097007271218756noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-52837153333382762882014-03-22T22:25:09.378-04:002014-03-22T22:25:09.378-04:00The results of this survey are interesting. What i...The results of this survey are interesting. What interests me most is the sample AlixPartners used. Here is how they do it (from their website): The AlixPartners Mobile Financial Services Tracking Study is based on data collected in the fourth quarter of 2013, and is the latest edition in AlixPartners' semi-annual Franchise Health Survey, which has been conducted in the second and fourth quarters annually since 2008 and includes an online panel of nationally representative samples of U.S. consumers of at least 18 years of age.<br /><br />What is clear to me is bank clients who like to respond to online survey's are at risk to switch banks due to mobile banking capabilities. What I would like to know more about is the behavior of the other group of bank clients and what it is that makes them switch.<br /><br />More research is definitely needed to discover the root causes for bank switching today.<br /><br />@dmgerbinoDavid Gerbinohttps://www.blogger.com/profile/16582273033896954219noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-73878081943292775842014-03-18T16:25:14.389-04:002014-03-18T16:25:14.389-04:00I loved this post, Jim. I created a video response...I loved this post, Jim. I created a video response here: https://plus.google.com/116277551728592525792/posts/LfXR35wRQbsMatt, the Credit Union Warriorhttps://www.blogger.com/profile/09889457998860910770noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-90421381414122813252014-03-11T10:05:54.847-04:002014-03-11T10:05:54.847-04:00Great article......especially the point about #5. ...Great article......especially the point about #5. Build Trust Before Selling.sandeepnoreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-61947346027559376592014-03-06T04:22:12.840-05:002014-03-06T04:22:12.840-05:00Another old chestnut is "our team/branch/area...Another old chestnut is "our team/branch/area/region/department/division/product line/business/bank/country is different to all the others and you must be in an expert in ours to understand what we do"Franhttps://www.blogger.com/profile/12977765032296255212noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-76986507271578599212014-03-06T04:18:24.293-05:002014-03-06T04:18:24.293-05:00What about" the only way to have a secure ban...What about" the only way to have a secure banking system that works the way we work is to build one from scratch"?Franhttps://www.blogger.com/profile/12977765032296255212noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-75557536656398652402014-03-02T13:33:31.039-05:002014-03-02T13:33:31.039-05:00 Quite simply..... the power of Bank over Client ... Quite simply..... the power of Bank over Client will be replaced by the power of Client over Bank. Banks will need to work harder and more smartly to make their profits and retain their clients.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-40703193479885607522014-02-27T11:05:00.608-05:002014-02-27T11:05:00.608-05:00Thanks. I am impressed with the continued contribu...Thanks. I am impressed with the continued contribution of my network of friends (including you) who share their insights so willingly (and quickly). The social media world is a great source of viewpoints and perspectives that go far beyond my experience. You have found this as well with your excellent report on what buyers buy.Anonymoushttps://www.blogger.com/profile/05424097007271218756noreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-54249014422356936052014-02-27T10:32:46.078-05:002014-02-27T10:32:46.078-05:00Great article. I liked your insight about traditi...Great article. I liked your insight about traditional "customer care" for banks or credit unions having to change as traditional banking channels change. Karennoreply@blogger.comtag:blogger.com,1999:blog-8930153101988441660.post-39040544534335201632014-02-27T10:05:19.179-05:002014-02-27T10:05:19.179-05:00Jim, way too many myths to comment on. #42 was une...Jim, way too many myths to comment on. #42 was unexpected. You continue to impress me with the volume of reading/sharing.Scott Millshttps://www.blogger.com/profile/06694810480632532283noreply@blogger.com