U.S. Bank has teamed up with online print and personalization supplier Vistaprint to provide credit cards that can support the brand of the small business while helping the business earn rewards on their purchases.
Once a small business enters the new custom credit card area of Vistaprint, a small business can select from one of hundreds of industry specific template designs already provided or they can design a credit card from scratch. By following easy directions, the small business can expand the impact of their brand every time they make a purchase.
As part of the rewards program, cardholders will earn one point for each dollar of net purchases on the card and they can redeem points for merchandise, gift cards, travel or account statement credit. They also can receive discounts on other Vistaprint products by using their custom credit card.
As banks try to more effectively acquire and serve small business customers, building innovative third party partnerships and private label solutions to help small businesses improve their business will be a way to set a bank apart in the marketplace.