For the second consecutive year, Bank Marketing Strategy was named a top 5 financial marketing blog by The Financial Brand.
With the intent of providing a list of valuable resources for bank and credit union marketers to reference, this year's honor was bestowed on blogs that met a defined set of weighted criteria including relevancy, quality, originality, frequency, longevity and design.
The top five blogs recognized this year were:
- Snarketing 2.0 - Ron Shevlin, Senior Analyst from Aite Group
- Acton Financial Marketing Insights - Steve Topper, Joe Swatek
- Bank Marketing Strategy - Jim Marous, SVP of New Control Direct and Digital
- Visible Banking - Christoph Langlois, Social Media Planner and Speaker
- The Gallop Blog - Various authors
A description of each of the top 20 blogs, as well as a list of blogs receiving honorable mention are provided in The Financial Brand Top 20 announcement post.
In ranking Bank Marketing Strategy number three in 2013, Jeffry Pilcher, the publisher of the Financial Brand wrote:
"Of all the banking blogs out there, Jim’s is most similar to The Financial Brand. Jim regularly discusses the design of retail banking products/services, pricing, marketing and the customer experience. Jim’s posts will also frequently gravitate towards new/emerging technologies and channel integration, with a slant towards mobile. Some financial marketers will struggle putting the insights in some of these posts to use, but they will always find the material interesting and engaging."
This is the second year in a row Bank Marketing Strategy has been recognized as a top blog for bank and credit union marketers. Last year, Bank Marketing Strategy won both the Reader's Choice (#4) and Editor's Choice distinction from The Financial Brand (last year's winners).
It is an honor to be named in a list that includes so many blogs that I enjoy reading, learn so much from and provide such great insights. I consider the authors and publishers of these great resources both my professional and personal friends.
Thanks also to Jeffry Pilcher for setting such a high standard for each of us with his Financial Brand publication. His insatiable appetite for financial marketing news and ability to publish such a massive amount of invaluable insight daily makes his digital publication the 'go to' resource first thing each morning.