In yesterday's post, I discussed the significant deposit growth being experienced by major banks and the opportunities and risks that can be associated with an economic environment of uncertainty. An often overlooked opportunity for account acquisition and relationship growth is delivering on consumer's retirement needs.
Now is the best time to reach out to customers and prospects in your market area and position your institution as the safe and secure place to place their retirement assets. And with retirement assets approaching $20 trillion, the opportunity is significant.
